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Google’s iOS apps gets AMP content and sports highlights in Now Cards

A few months back, Google announced the new upgrades for their iOS apps, which are especially designed to deliver a faster mobile experience.

As per search engine giant, they have sliced down the loading time of the apps and is rolling out AMP content on the Google iOS app with this update.

Talking more about this update, an article from the Google’s Inside Search Blog read, “Now news articles from a vast array of publishers will load instantly for your reading pleasure. Just look out for the lightning bolt and “AMP” next to articles in the “Top Stories” section of your search results and enjoy blazing-fast news.”

Besides faster experience, the Google’s iOS app will also get sports highlights within the Now Cards.

Google’s VP of product management, Tamar Yehoshua, wrote more about this update, “When you get a card with a sports highlights, just tap the play button and watch it right from the app.”

According to search engine giant, this update will save users a combined 6.5 million hours in the app this year.

Arvind Kumar: Arvind Kumar, an Engineering graduate has over 2+ years of hands on experience in digital marketing and posseses a vast knowledge of SEO, Online Maketing, Social Media and much more.Apart from his professional interests he loves photography, visiting tourist places.